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Estrid's "Embody Confidence" Campaign Redefines Beauty Standards

In celebration of its fifth year, Estrid, the body-positive razor brand, has once again proven its commitment to challenging beauty norms with the launch of its new campaign, Embody Confidence. Known for thought-provoking and culturally resonant initiatives, Estrid continues to champion real bodies and authentic storytelling, offering an empowering counter-narrative to the often unrealistic body standards that dominate the beauty industry—especially during the summer months.


A Campaign That Sparks Conversations


The Embody Confidence campaign seeks to inspire Estrid’s 3 million-strong global community of subscribers and brand fans to embrace their individuality and embody self-assurance. Through striking visuals and bold narratives, Estrid aims to challenge an industry that often censors real bodies and neglects pressing social issues. The campaign once again highlights Estrid's dedication to fostering a worldwide conversation about beauty, identity, and authenticity.


Collaborating with Visionaries


To bring this campaign to life, Estrid partnered with award-winning creative director Jamie Brunskill, renowned for his ability to provoke thought and challenge norms through artistry. The campaign’s powerful imagery was captured by photographer Zoe Natale Mannella, whose work unapologetically celebrates the female form through unfiltered, uncensored photography.


Hair artistry was led by internationally acclaimed stylist Ali Pirzadeh, whose sculptural designs have been featured in projects for high-profile clients, including Dua Lipa, Kylie Minogue, and luxury fashion houses such as Alexander McQueen, Louis Vuitton, and Acne Studios. Pirzadeh brought his signature creativity to the campaign, transforming hair into intricate motifs that reflect artistry at its core.


Sustainable Nail Artistry with a Purpose


The campaign also highlights the work of Brixton Klaws, a nail artist with a passion for sustainability and innovation. Committed to reducing microplastics in the beauty industry, Brixton Klaws uses a curated selection of vintage buttons and beads in place of traditional plastic charms, creating nail art that is as eco-conscious as it is striking. All products used in the campaign, including cruelty-free gel polish and poly gel, were sourced from Glowtips, a female POC-owned beauty business based in the UK. This partnership reinforces Estrid’s commitment to ethical beauty and its support for diverse, independent entrepreneurs.


Redefining Beauty for Everyone


The Embody Confidence campaign is more than just an artistic endeavor—it’s a call to action. By featuring real bodies and unapologetically celebrating individuality, Estrid challenges outdated beauty standards and encourages people everywhere to embrace their authentic selves.


As Estrid continues to lead with purpose, this campaign serves as a powerful reminder of the brand’s core mission: to inspire confidence, provoke important conversations, and redefine beauty for all.

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