The femtech industry is on the rise, and women-led startups are finally claiming the space they deserve. Despite ongoing challenges such as the gender funding gap and a lack of female representation in leadership roles, a new wave of female-founded femtech companies is reshaping the future of women’s health.
Here are four standout startups with women CEOs, leading the charge in reproductive health, menstrual care, hormone tracking, and intimate wellness—proving that when women take control of the conversation, real change happens.
1. Luna Daily – Breaking the Stigma Around Intimate Care
Founder: Katy Cottam
The feminine hygiene industry has long been dominated by shame-based messaging, reinforcing outdated taboos around intimate care. Luna Daily is here to change that.
Created by Katy Cottam, the brand offers microbiome-balancing body care designed for all skin types, including the vulva—bridging the gap between personal hygiene and holistic self-care. Developed with dermatologists and gynaecologists, Luna Daily’s mission is simple: ditch the stigma and normalise intimate care.
With £4.7 million in funding and a partnership with Sephora, Luna Daily is already making waves. Expect to see huge growth in 2025 as the brand expands its reach and continues to challenge outdated beauty standards.
2. Hormona – Making Hormonal Health Accessible
Founders: Karolina Lofqvist and Jasmine Tagesson
80% of women experience hormone-related health issues, yet most still struggle to get accurate diagnoses or adequate treatment. Hormona is on a mission to change that.
After being repeatedly dismissed by doctors, Karolina Lofqvist knew there had to be a better way. Alongside Jasmine Tagesson, she developed Hormona, a digital hormone health platform that offers cycle tracking, wellness tests, and hormone support supplements.
Most excitingly, the company is working on the world’s first at-home hormone testing kit—a revolutionary tool that has already helped Hormona secure $2.8 million in funding and recognition from major publications like BBC, Marie Claire, and Vogue.
3. Unfabled – Personalised Wellness for Women
Founder: Hannah Samano
Women’s health conditions like PCOS, endometriosis, and menopause have been historically overlooked. Unfabled, founded by Hannah Semano, is tackling this gender data gap head-on by offering science-backed, sustainable, and personalised wellness solutions.
Unfabled curates menstrual, hormonal, and sexual health products tailored to individual needs—helping women take control of their bodies with less guesswork and more empowerment.
With $1.6 million in seed funding and a growing user base of over 500,000, the platform is bringing women’s health into the mainstream. Now available in 50 Boots stores, 2025 is set to be a breakout year for Unfabled as it expands its product range and customer base.
4. Asan Cup – Fighting Period Poverty and Sustainability
Founder: Ira Guha
Menstrual care should be accessible, affordable, and sustainable—but for millions of people, it’s still not. Asan Cup, founded by Ira Guha, is on a mission to change that.
Made from 100% medical-grade silicone, the Asan Cup offers leak-free protection for up to 10 years, reducing reliance on disposable menstrual products. Beyond sustainability, the brand is committed to social impact, donating thousands of cups to combat period poverty worldwide.
In 2024 alone, Asan prevented 100+ tonnes of pads and tampons from entering landfills and launched a period tracking app developed entirely by an all-female team—a first of its kind.
What’s Next for Femtech?
The femtech industry is projected to be worth $20 billion by 2030, and these startups are proof that women-led innovation is here to stay.
Despite barriers to funding and representation, female founders continue to disrupt outdated healthcare models and provide solutions for overlooked areas of women’s health. With femtech startups growing at an annual rate of 30%, expect to see even more groundbreaking advancements in hormonal health, reproductive care, and menstrual wellbeing in the coming years.
The future of women’s health isn’t just bright—it’s being rewritten by women, for women.
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