With infertility affecting one in five people, reproductive health is more important than ever. Enter OVA, the UK’s first egg health brand, designed to future-proof fertility with clinically backed, scientifically tested supplements. Created in collaboration with top fertility consultants, nutritionists, and biochemists, OVA aims to bring radical transparency and real solutions to those looking to optimise their reproductive health.
A New Approach to Fertility Support
OVA offers a range of four supplements tailored for different fertility needs:
OVAHer (Fertility & Pregnancy Support): A next-generation prenatal packed with 26 essential nutrients like Choline, Folate, Vitamin D, and Magnesium. Designed to support egg quality before conception, aid foetal development during pregnancy, and promote hormonal recovery postpartum.
OVAHim (Advanced Sperm Support): Because fertility is a team effort, this supplement enhances sperm motility, count, and morphology, while also supporting testosterone levels and immune function.
OVAPlus (Advanced Hormonal Support): Specially formulated for those with PCOS, endometriosis, or transitioning off hormonal contraception, this blend helps regulate cycles, manage hormonal imbalances, and improve egg and embryo quality.
OVAOmega (Reproductive Vegan Omega 3): A potent DHA-rich vegan omega-3 sourced from algae to boost ovulation, enhance uterine blood flow, and reduce inflammation, particularly for those with PCOS or endometriosis.
The Story Behind OVA
Founded by Danielle Fox-Thomas (former beauty & health editor) and Kat Lestage (former beauty & wellness buyer), OVA was born out of frustration with the existing fertility supplement market. Both women faced their own fertility struggles, from recurrent miscarriage to IVF, and wanted to create high-quality, accessible products that truly support women at every stage of their reproductive journey.
“As an IVF connoisseur, I quickly understood the importance of the right nutrients in the right forms alongside fertility treatment,” says Danielle Fox-Thomas. “At OVA, we believe fertility isn’t a privilege, but a right for all.”
“There is a clear gap in the market for a modern, accessible reproductive health brand like OVA,” adds Kat Lestage. “We’re here to simplify fertility science and make baby-making better.”
Where to Find OVA
OVA is now available in 600+ Boots stores nationwide and online at boots.com and TheOvaCo.com. The full range is third-party tested, gluten-free, pregnancy-safe, and B-Corp certified, with prices starting from £19.99 per monthly cycle.
With OVA, fertility care is no longer a mystery—it’s a science-backed, accessible, and empowering journey for anyone looking to take charge of their reproductive health.
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