What is Femtech? The Growing Industry Revolutionising Women’s Health

Femtech—short for female technology—is one of the fastest-growing sectors in health innovation. Originally coined by entrepreneur Ida Tin in 2016, the term encompasses a broad range of products, software, and services designed to address women’s unique health needs. From fertility tracking apps to AI-powered diagnostics, femtech is bridging the gap in a historically male-centered medical system, offering targeted solutions for biological, reproductive, and general healthcare concerns.

Why Femtech Matters

For decades, medical research has overlooked women’s health, often using male bodies as the default for testing and treatment. This has led to misdiagnosed conditions, lack of data on female-specific diseases, and underfunded research in areas like menopause, endometriosis, and maternal health. Femtech is changing this by placing women’s health at the forefront of innovation, ensuring that technology, funding, and research are directed toward solutions tailored specifically to female biology.

The Expansion of Femtech

The femtech market was valued at $820.6 million in 2019 and is projected to reach $3 billion by 2030. The fertility tech sector alone is expected to hit $41 billion in sales by 2026, highlighting the massive demand for reproductive health solutions. As awareness, venture capital investment, and regulatory approvals increase, femtech is set to become one of the most disruptive forces in healthcare.

Key Areas of Femtech Innovation

Femtech spans a wide range of healthcare needs, including:

• Reproductive Health & Fertility: Apps for cycle tracking, ovulation prediction, at-home hormone testing, and IVF support.

• Maternal & Postpartum Care: Breast pumps, pregnancy monitoring wearables, and digital prenatal care.

• Menstrual & Pelvic Health: Smart period products, pelvic floor therapy devices, and non-hormonal contraception options.

• Menopause & Hormonal Health: Supplements, symptom tracking apps, and hormone replacement therapies.

• Sexual Health: Sexual wellness devices, online contraception services, and STI self-testing kits.

• General Healthcare for Women: AI-driven diagnostics for breast cancer, osteoporosis, cardiovascular disease, and autoimmune disorders.

  
  

The Future of Femtech

As the taboos around women’s health diminish and personalised healthcare solutions become more mainstream, femtech is poised for rapid expansion. Increasing female representation in venture capital, STEM, and healthcare leadership will further drive investment and innovation in this space.

With billions in funding pouring into the sector, femtech isn’t just a trend—it’s a revolution in healthcare, closing the gender gap and ensuring that women receive the attention, research, and solutions they deserve.