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The Return of “SkinnyTok”: Why Are We Still Chasing the Summer Body in 2025?
Tiny meals, clean eating, work-out routines, I thought it was self-improvement. The algorithm called it “wellness.” Calorie counts...

Sienna Jay
Aug 65 min read


I Didn’t Know It Was More Than Insecurity: Living with Body Dysmorphia
For years, I believed my daily rituals, scrutinising every mirror, checking my reflection in shop windows, begging friends not to post...

Sienna Jay
Jul 234 min read


AI Models at H&M—A Step Forward or a Step Back for Body Representation?
H&M’s decision to introduce AI-generated models raises important questions about the future of fashion, representation, and inclusivity....

The Female Body
Mar 312 min read


H&M to Introduce AI-Generated Models in Digital Retail Shift
FKA Twigs and Jazzelle Zanaughtti in H&M's spring 2025 campaign H&M has announced plans to incorporate AI-generated models in its online...

The Female Body
Mar 311 min read


New Campaign Aims to Save Women's Lives by Busting CPR Taboos
A groundbreaking new campaign, the CPR Bra, has been launched with the goal of saving more women's lives by addressing the taboo...

The Female Body
Oct 18, 20242 min read


Addressing Missteps in Women's Health Marketing
In an era where inclusivity and empowerment are at the forefront of public discourse, marketing campaigns that misrepresent women’s...

The Female Body
Oct 4, 20243 min read


Watching Just Minutes of TikTok Content Can Negatively Impact Women’s Body Image, Study Finds
First published: 10/08/2024 Experts express concern as harmful videos glorifying eating disorders are rarely removed from the platform,...

Grace Carter
Aug 10, 20243 min read
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