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Valerie Brings Perimenopause to the Party:

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Valerie Healthcare is giving perimenopause a glow-up. Forget the sterile leaflets and whispered warnings—this campaign is swapping shame for style, jargon for joy, and silence for a signy-sign sense of humour.


From pop-up activations at wellness retreats to Pinterest boards full of pastel rage and hormonal nostalgia, Valerie is putting the "peri" in peripheral vision—literally showing up where women already are. Even the loos at Ascot weren’t off-limits.


Why Now?

Because the silence is doing damage.


A study published in NJP Women’s Health found that a staggering 64.3% of women aged 36 to 40 are already experiencing moderate to severe symptoms on the Menopause Rating Scale (MRS). But here’s the kicker: most women don’t talk to a doctor about menopause symptoms until they’re 56 or older.


That’s nearly two decades of feeling off, anxious, tired, irritable, or inflamed—and having no idea why.


“This isn’t about scaring women,” says the Valerie team. “It’s about tuning into what’s changing, understanding why it’s happening, and learning to advocate for your health earlier.”

Moodboard Medicine

Instead of medical leaflets in waiting rooms, Valerie is serving hormone education in formats that women actually want to engage with:

  • Pinterest boards that mix mood swings with mood lighting

  • Instagram reels that land somewhere between therapy and meme culture

  • Real-world touchpoints at festivals and events that catch you mid-pee and mid-life


Valerie’s aesthetic is slick, cheeky, and painfully accurate. Think Lisa Frank meets lab results. Think Spice Girls if they had hot flushes and health insurance.


From Shame to Spotlight

Perimenopause—once a whispered term buried under layers of outdated feminism and half-truths—is getting a cultural remix. The campaign uses nostalgia, humour, and beautifully designed content to meet women with empathy, not alarm.


Because it turns out, knowing why your mood's off, why you can’t sleep, or why you suddenly feel invisible isn’t just validating—it’s empowering.


And yes, a hormone truth bomb dropped over an ‘00s playlist might just be the medicine we’ve all been waiting for.


Want to Feel Seen?

If you’re in your mid-30s to mid-40s and something feels different, you’re not imagining it—and you’re definitely not alone. Valerie wants you to know that you’re not broken. You’re just… in transition. And it’s time to talk about it.


No sad leaflets required.


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